Where We’ve Been In 2016
Here at Trendz, our in-house designers, Heather and Sophia, are always keeping up with current and upcoming styles, prints, and materials to make sure we create the best phone, tablet, and travel accessories as possible. This is done by doing hours of research and attending some of the most prestigious fashion events in the UK and Europe including Premier Vision in Paris and London Fashion Week. Read below to get an insight into their day to day working life and what’s coming for Trendz next year.
What was your favourite event you have attended this year?
Heather: Premier Vision in Paris, I loved seeing all the different designs from across the globe! There was such a range of fabrics as well, it was really inspiring. Also, the food was good!
Sophia: Design Junction – lots of exciting new materials, colours and trends – was very inspirational.
Who is your favourite designer and why?
Heather: I have so many! I particularly look at printers for inspiration; I love Angie Lewin and Mark Hearld, as well as brands such as Liberty and Emma Bridgewater- the typical quintessential English designers!
Sophia: Hard question! I have a few designers/design houses I love, as they all inspire me in different ways, but Eley Kishimoto is one of my faves.
What’s the process from having an idea to creating a new Trendz product?
Heather and Sophia: First we receive a brief – then we gather inspiration in the form of mood boards, with colour palettes. After gathering research, we further define what we are looking at and draw our motifs ready to put into a repeat/placement for relevant products. Then we create initial illustrations and put these together into a repeat. We then see the repeat on visual products, and make any changes according. Once we are happy with a design, we progress to the sampling stage! Once we receive the samples, we receive the design once more to ensure it is completely perfect before showing any potential customers.
What event are you most looking forward to attending next year?
Heather: I’m really excited for the Spring Fair, I love seeing all the different products with various designs, and finding what stands out to me the most.
Sophia: London Fashion week!
What’s your favourite Trendz product and why?
Heather: I love the clear phone cases! Especially the floating glitter ones, I think they are the most fun and I’m pretty clumsy so need some protection for my device!
Sophia: My favourite Trendz product is the Vintage Bird power bank, it has saved me a few times on long train journeys!
What’s your favourite Trendz print?
Heather: The Hawaiian print, found on our travel products, it’s so vibrant and eye-catching.
Sophia: Well, I would say Vintage Birds right now – but we have some exciting new prints for SS17 . . .
What can we expect from Trendz in 2017?
Heather: So many new designs for Spring Summer! We have found inspiration from all over and have created some really cool new designs we spent a long time working on.
Sophia: Lots of colour and new prints hand drawn by us.
London Fashion Week